Content Workshop | Blueelephant

CREATING CONTENT WITHOUT LOSING YOUR MIND

Image by Steve Johnson

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"Next time you're afraid to share an idea, remember, someone once said in a meeting, 'Let's make a film with a tornado full of sharks!'"

As found on the internet

2-HOUR WORKSHOP ON:

Content generation for blogs, social, or website
Specific ways to find out what your audience wants
Building integrated content plans across platforms

YOU WILL LEAVE WITH:

Notes and worksheets from your session

30-minute follow up coaching call to help get your plan started ($60 value)

A repeatable process you can use in the future to get your content out in the world

Ideas. LOTS of ideas for YOUR topic generated by you and the other session participants

Creating Content Without Losing Your Mind

OK. You've got your website. You've set up your social profiles. You've got an email list started. You're selling your services and products.

Great, right?

Now, you need to create content. Interesting content. Regularly.

You've got your notebook/document open. You've blocked time on your calendar. You've got coffee and shut your door. You're ready to go.

And?

Nothing. Nada. Zip. Zilch. Zero.

Fabulous.

“Being a writer is a very peculiar sort of a job: it's always you vs a blank sheet of paper (or a blank screen) and quite often the blank piece of paper wins.”

Neil Gaiman

This energetic and interactive workshop will help you find ways to generate content ideas and figure out how to use them across your platforms, so that you can write and repurpose content effectively.

In small groups - max 4 people per session - you'll brainstorm together and get feedback on what other people find fascinating, confusing, and/or entertaining about what you do.

You'll learn ways to generate content ideas on your own, tips to get "un-stuck", and leave with worksheets and guides so that you can repeat the process on your own.

And you'll get to know some fun people at the same time!

Next sessions: May 14 and June 18

TOPICS COVERED

The Most Boring Thing in the Room

Think it's hard to come up with ideas? Try marketing THIS.

Content Webs

No icky spiders, just connected content.

ReUse and Recycle

Reshape your content to save you time in the future.

Stop Thinking Like an Expert

You know about your topic but do you know what others DON'T know?

Cyber Sherlock

Totally legal ways to find out what people what to know.

Power Brainstorming

Opening the firehose.

WORKSHOP INSTRUCTOR

Cathy Landolt has over 25 years of marketing and communications experience and has been involved in social media since the mid-00's.

She has created content for music organizations, authors, artists and small business owners. She has programmed and planned close to 100 conferences and loves to share ideas with as many peple as possible.

Brainstorming with clients is one of the best parts of her day.