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Generating Content Ideas

Creating content is the easy part (or at least the easier part).

The hard part? Actually coming up with content ideas.

The next time you're stuck, try these tips for generating content ideas. They're sure to help you kick off your next brainstorming session.

Repurposing content

If it ain’t broke, don’t fix it! You already have a wealth of content, make it work for YOU.

Everything from newsletters and blogs to website copy can easily be recycled into social media posts. 

This helps reduce your workload, as you don’t have to generate ideas from scratch. Going through older content can also help to inspire new ideas, or ideas for content you want to re-share or expand on. 

Creating content in “buckets”

At Blue Elephant, we always like to find themes that are relevant to our clients. This way, we can cycle through different topics without sounding repetitive. 

It also makes it easier to create content when you already have an idea of what you’re looking for.

If you have a few trusted third-party sources related to your brand, share them! Are there any holidays that speak to you? Add them to your content calendar!

Groundhog Day is an important one for us. For you, maybe it's World Chocolate Day or National Dog Day. (These are both VERY good choices.)


This can take form either internally or externally.

Internal interviews could become “meeting the team” posts. Who are the people behind the brand? This content helps build a connection with your audience, creating a sense of familiarity.

For an external interview, you could ask a fellow industry expert questions. Maybe this is someone you’ve worked with in the past, or a mutual industry connection.

Content like this can open up even more avenues for creating future materials.


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