Your Business Needs a Back-to-School Reset, Too

Even if back-to-school is a distant memory, September still ALWAYS feels like the start of something new… doesn’t it? While we’re all for making the most of every last bit of summer, we know that the mood shifts after Labour Day, as organizations hunker down for the busy season. 

As we creep towards September, now’s the time to start getting into that “back to school” mindset, so you (and your business) can kick off the fall feeling confident, energized, and organized. 

Reset Your Routines

Vacations. Summer Fridays. Long weekends. Routines tend to go right out the window from Canada Day through to Labour Day, as we (try to) prioritize flexibility and fun. Yet as we head towards September, now’s the time to start easing back into regular routines… just like the millions of families taking baby steps towards earlier mornings and consistent bedtimes. 

If you’ve reduced your posting frequency over the summer, now’s the time to start ramping up again, since social media use tends to spike once August comes to an end. It’s also a great idea to touch base with your social media team about protocols and upcoming due dates.

Client content reviews tend to get a little loosey-goosey over the summer, as everyone takes well-deserved breaks. But as you head into September, set your social team up for success by making sure you’re on the same page regarding timelines. 

Make Sure You Have What You Need

Parents and students are getting ready to search for backpacks, pick outfits, refill pencil cases, and pull out lunch bags, with fingers crossed that they’ll be empty and clean.

On the flip side, businesses should be reviewing website copy, freshening up photos, updating bios, and making sure websites and socials are reflective of current offerings and policies, as well as the people who make the company special. 

So why not take advantage of the slower summer pace to get all your ducks in a row? Do a quick review, and make a plan to replace anything that looks a little… moldy. 

Set Some Goals

Now’s a great time to define your priorities for the upcoming season. While you can be grateful that you don’t have to stress about choosing classes, it CAN be a good time to research professional development opportunities, determine business goals, and refine what you want to communicate to the public through your social media and other marketing avenues.

And if you’re working with a social media agency, it’s essential that you share those goals – as well as any upcoming events, programs, or offerings – with them, so they can align the content calendar with your vision. 

Channel That “First Day of School” Feeling

Let’s be honest: back to school is all about anticipation. Looking forward to wearing that carefully-chosen outfit. Getting ready to see friends who’ve been away. New classes, new teachers, and fresh starts. 

So as we head towards September, it’s a great time to create a bit of buzz with your socials. Is there a new promotion or product you’re planning to announce? Why not create a countdown campaign to tease it out and channel that feeling of anticipation!

And while you’re at it, go ahead and raise morale by giving yourself something to look forward to this fall. Restock your favourite office supplies, and treat yourself to the really good tea or coffee beans. Plan a lunch with a friend, book a haircut, or save the latest season of your favourite show for next month, when you really need a little boost.